When OVO Sound approached us with the song, we were asked to create an engagement campaign involving the college demographic. The result of brainstorming birthed the “YMS Band Battle” featuring the top HBCU marching bands.
· Designed proposal deck (VIEW)
· Created campaign promotional video and materials
· Provided technical support for the virtual game night on Zoom
· Assisted with promotional graphics for the live stream on Amazon Music’s Twitch account
Client: OVO Sound
Agency: Culture Fusion Agency
March + April 2021