iCR8 Sports Marketing Workshop
Brooklyn, NY · March 2023
Hosted by The Marcus Graham Project in partnership with Hennessy & Fanatics, I attended a week-long workshop where I got to pitch a few partnership enhancements between the Brooklyn Nets and Fanatics, Inc.
The Challenge / Background
Throughout the 2023/2024 season, the Nets will host Nets Unite Games. The mission of the Nets Unite platform is to build unity across Brooklyn as the Nets embrace, celebrate, and foster equity by amplifying the rich traditions of the community.
Work within your team to develop a marketing plan for the United Games that will engage and educate the fans with impactful programming, as well as drive in-venue retail (IVR) to the Brooklyn Fanatics store.
Choose 3 Nets Unite themes and create a 360 campaign that drives fan awareness & engagement, merchandise, and ticket sales.
The Ask
Shoutout Group 4‘PF’
Ayya · Dan · Kayla · Miles · Najah · Coach Jasmine
