marcus graham project
Attended a week-long workshop where I got to pitch a few partnership enhancements between the Brooklyn Nets and Fanatics, Inc.
Group 4PF
Coach Jasmine
Ayya · Dan · Kayla · Miles · Najah
Marcus Graham Project | 2023
Campaign Strategy
BACKGROUND
Throughout the 2023/2024 season, the Nets will host Nets Unite Games. The mission of the Nets Unite platform is to build unity across Brooklyn as the Nets embrace, celebrate, and foster equity by amplifying the rich traditions of the community.
The Ask
Develop a 360 marketing campaign around 3 Nets Unite themes to engage fans, drive merch and ticket sales, and boost in-venue retail.
