Pre-Game Trash Talk Video
Taking inspiration from Sidetalk NYC and public interview videos, I proposed that the team create a video featuring student interviews at both schools of them talking trash and building hype for their school.
Videos were recorded the evening before the game and edits were delivered by the morning of the game. (~12hr)
Post-Game Memes
Repurposed a few clips from the hype video and combined them with viral meme videos and sounds fx to be posted based on the outcome of the game. Below are the actual clips based on the real-world outcome.
(CAU beat Morehouse 73-66 in OT)
Project Credits